Soap-opera comedy ignites Tel Aviv on Fire

By Michael Fox
Special To The Dayton Jewish Observer

Palestinian writer-director Sameh Zoabi achieves something altogether remarkable with his second feature film, particularly at this moment in time: He finds humor in the tattered relationship between Israelis and Palestinians.

“The whole idea of Tel Aviv on Fire is that we have more in common than we want to admit,” Zoabi said in an interview last year before his movie screened with the San Francisco Jewish Film Festival. “We have to break these stereotypes and talk about what’s in common between us and not what divides us. Let’s remind people how humanity can prevail, in times where the politics of post-Oslo is, ‘Let’s dehumanize the other to be able to survive.’ I want to do the opposite.”

Tel Aviv on Fire centers on an underachiever, Salam, a gofer on his uncle’s hit Palestinian soap opera. Through a barely plausible combination of chance, chutzpah and desperation, the schlemiel is elevated to writer. Then he runs afoul of the Israeli commander at the checkpoint he crosses every day, whose wife is a loyal fan of the show.

Salam has to use every iota of guile and cleverness to navigate the opposing agendas that he’s caught between — and to win back the heart of a woman he had dumped. (Even while he’s landing political jokes, Zoabi cheerfully seizes every opportunity to lampoon conventions of both soap operas and movies.)

A sharp, insightful and winning comedy that juxtaposes the delicious absurdity of melodrama with the real-life absurdity of the occupation, Tel Aviv on Fire was, curiously enough, Luxembourg’s official submission for the Oscar for International Feature Film.

One of nine children, Zoabi grew up in a village outside of Nazareth where people went to his grandfather’s barber shop for his humorous stories as much as for a haircut.

“In general, my village is very funny,” Zoabi, 44, relates. “That’s maybe why comedy has become very easy for me, because I grew up in a place where they don’t take anything seriously.”

Zoabi studied at Tel Aviv University and Columbia University in New York, where he discovered the need for Palestinian stories. Returning to Israel, he made a short film, Be Quiet, in 2005 and his feature debut, Man Without a Cell Phone, in 2010. Zoabi’s experience of receiving government funding was the genesis of Tel Aviv on Fire.

“You take money from the Israelis, so suddenly you are watched immediately,” he explains. “Israelis are making sure you are not becoming too Palestinian for them. And the Palestinians are watching: ‘He took money, maybe he’s a sellout, he’s doing a comedy.’”

After presenting Tel Aviv on Fire at several international festivals last fall and winter, Zoabi debuted the film in Haifa to an Israeli audience and in Nazareth to Palestinian moviegoers. It was equally well received by both groups, which didn’t surprise him. But he did have an epiphany.

“All the screenings led to this moment,” Zoabi declares. “Finally I understood: People are fed up. People are fed up of the reality that exists, which is managing the occupation.

“(The film) reminds people of the possibility that used to exist, the feeling that we can be normal people and just get along. I think that’s a fantasy that existed among the Israelis, that we can eat hummus together in Damascus one day. But they aren’t able to see the occupation as a major reason for that not to happen.”

It’s a measure of Zoabi’s skill that the current-events commentary in Tel Aviv on Fire goes down easily for Israelis, Palestinians, and American Jews across the political spectrum. The means to that success, in large measure, is Salam’s evolution of necessity from hapless underdog to diplomatic savant.

“I’m attracted to people who don’t wake up knowing what they really want,” Zoabi says. “I think they’re more inspirational for me than black and white (characters). Actually, people who know exactly what they want terrify me. You can’t be so certain all the time.”

Zoabi grew up in a milieu of group interaction and lots of soap operas, because those were the only two channels the family had. He wasn’t exposed to art, theatre, and film until his late teens.

“I always say I’m not an artist, really. “I’m probably a barber of a new era in my family.”

The JCC Film Fest presents the feature film Tel Aviv on Fire free online June 23-24. To watch, go to You can also sign up for a Zoom discussion of the film with Jewish Community Relations Council Director Marcy L. Paul at 7 p.m., Wednesday, June 24.

To read the complete June 2020 Dayton Jewish Observer, click here.

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